Marketing as an activity is related to reaching the right customers with the right products, and the result desired is delighted clients who are more than willing to open their purses wide enough to increase your revenues. For many years, marketers stalked their target consumers through a number of means and by trying to get their message across to spread awareness about their wares.

Traditionally, marketing communications were conducted via print, broadcast and such normal media through disruptive advertising, where advertisements appear in between the content of interest for the buyer.

Traditional media does offer a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large part of the audience would belong to a different segment than the one that is to be targeted by the marketer.

The revolution stirred by the internet as a medium took place due to the fact that it is very personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The ability to create and distribute content is equally available to every user, irrespective of him/her being a buyer or a marketer. In the earlier types of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and an user can create or join groups and further create content according to what he/she likes.

Opinions are free and fair. This is one reason why social media is of highest concern to marketers, since purchasing decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

With 500 million (and increasing) unique users globally, Facebook is the number one social networking website in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the largest phenomenon on the internet.

An user interface that allows for quick communication and the ability to create fan pages and groups at a few click of a mouse button are what make Facebook extremely popular. Another important reason for its enormous popularity is the wide variety of social applications that are developed and made available within the Facebook environment.

These applications enables users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and more.

Facebook provides a wide variety of avenues to communicate with the audience, that opens up an entirely different world of possibilities to have an effective dialogue with customers. Some of these methods used popularly by marketers are: advertising, Facebook fan pages and Facebook branded applications.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

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Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers.

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