Prepaid Legal leads can make the difference between financial success and defeat in your small business. But, not all leads are created equal.

Whether you choose to buy leads or get your own, there are 3 main "types" or categories that you'll find beneficial in growing your Prepaid Legal business:

1. Potential customers. These individuals are interested in one of your products or services. If happy, they may be gingerly introduced to your opportunity with consistent success. But, they didn't begin with an interest in making a profit, and they're going to need a lot of education.

2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be sincere, that's for you to ascertain. Also, they may or may not have specific interest in MLM or PPL. Your duty will be to find the genuine ones, allay their concerns and guide them into your opportunity.

3. Active network marketers. These prospects are already in an business, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've proven it with their money by enrolling in a program.

The best prepaid legal leads are those in the third group: current MLMers.

Why?

Well, as discussed above, you know they have an interest in making cash with MLM. You aren't going to hear them say, "Is this one of those pyramid schemes?" and other such silly questions. They're through that; they know better.

They also understand the industry better than someone who's never been in MLM. So, once they join your group and get trained, they'll yield results much more quickly (and with less coaching) than the average person.

Lastly, they possibly know other active MLMers: their sponsor, downline, and even cross-line reps they ran into at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.

They're in an opportunity, though, and not likely looking to initiate something else. It's your job to subtly, and with great care, pique their curiosity without setting off any landmines.

The best way to do this is to start with an offer that benefits them in their existing business... something unrelated to your business. Something generic, like advertising tools or training.

Obtain their trust, and make evident your worth to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are training them things that produce results. But make it crystal clear that the only people who get your true focus are the people contributing to your personal success.

At that time, getting started with your group will be the next logical step.

In conclusion, you can pursue potential customers, you can pursue opportunity seekers, or you can go after active MLMers. Of the three, active MLMers have the utmost potential to explode your team with the least effort. Focus your energies there, and your business will never be the same.

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